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Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry
(Taylor & Francis, 2017)
Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ...
A Framework For Product Design Based On Semantic Attribution Process
(Taylor & Francis, 2017)
Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ...
Visión del Diseño Inclusivo en EspañaVision about Inclusive Design in Spain
(AEIPRO, 2017)
In a global world, where cultures intertwine and where many countries see their population aging, many people is excluded by traditional products and services. Spain is not an exception and there are groups of people that ...