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La contribución del diseño de servicios a la servitización de la industria manufacturera 

Iriarte Azpiazu, Ion (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2016)
La globalización, la mayor eficiencia en los costes de producción, la introducción de las tecnologías de la información en los procesos de manufactura y la saturación de los mercados entre otros factores obligan a las ...
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Opportunities and incentives for Remanufacturing in the Basque Country 

Eguren Egiguren, José Alberto; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Esnaola Arruti, Aritz (Elsevier B.V., 2018)
Remanufacturing is a business model that helps the development of the circular economy. There are numerous successful examples of remanufactured products in different industrial sectors of Europe and US. Obtaining the ...
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A New Method to Evaluate Good Design for Brand Recognition in the Digital World 

González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Lasa Erle, Ganix (Routledge, 2019)
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
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Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry 

González-de-Heredia, Arantxa; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Beitia Amondarain, Amaia (Routledge, 2019)
This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...
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Closing the Brand Gap through innovation and design 

González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion (Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...
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Hacia un modelo cuantitativo de PersonasTowards a model of quantitative personas 

González de Heredia López de Sabando, Arantxa; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Beitia Amondarain, Amaia (AEIPRO, 2018)
La herramienta Personas es una herramienta extendida en el mundo del diseño de producto y el diseño web. En los últimos años nuevas disciplinas como el diseño de servicios y el diseño estratégico han hecho que las herramientas ...
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Service design for servilization. University-business collaboration case studies in Basque manufacturing companiesDiseño de servicios para la servitización. Experiencias con empresas manufactureras vascas a través de la colaboración universidad-empresa 

Iriarte Azpiazu, Ion; Justel Lozano, Daniel; Val Jauregi, Esther; González Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016)
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To Be or Not to Be the Servitization Dilemma and the Role of Design 

Iriarte Azpiazu, Ion; Alberdi Álvaro, Alazne; Anaya Rodríguez, Maite; Mazmela Echave, Maitane (Routledge, 2019)
This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...
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Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics 

González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Lasa Erle, Ganix (The Design Society, 2018)
Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ...
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Personas for policy-making and healthcare design 

González de Heredia López de Sabando, Arantxa; Justel Lozano, Daniel; Iriarte Azpiazu, Ion (University of Zagreb, 2018)
The tool Personas has been used by different research teams to represent diversity among elderly people. This tool has been widely used in the discipline of product and service design and in recent years has spread to other ...
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Iriarte Azpiazu, Ion (11)
Justel Lozano, Daniel (8)Val Jauregi, Esther (5)González Ochoantesana, Itsaso (4)Alberdi Álvaro, Alazne (2)Beitia Amondarain, Amaia (2)González de Heredia López de Sabando, Arantxa (2)Lasa Erle, Ganix (2)Anaya Rodríguez, Maite (1)Eguren Egiguren, José Alberto (1)... View MoreSubjectInclusive Design (3)Healthcare Design (2)Personas (2)Policy-making (2)aesthetic evaluation (1)Aesthetic interaction (1)Aesthetics (1)aging (1)Basque Country (1)Brand experience (1)... View MoreDate Issued2018 (4)2019 (4)2016 (3)Has File(s)Yes (11)

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Harvested by:

OpenAIREBASE

Validated by:

OpenAIRERebiun
MONDRAGON UNIBERTSITATEA | Library
Contact Us | Send Feedback
DSpace