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Human-centered design for advanced services: A multidimensional design methodology

Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion; Atxa Gamboa, Ariane (Elsevier, 2022)

Advanced services have caught the attention of industries and academics as a way to exploit new customer value propositions. However, the existing design methodologies for advanced services are limited to partially addressing ...