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Service design for servilization. University-business collaboration case studies in Basque manufacturing companiesDiseño de servicios para la servitización. Experiencias con empresas manufactureras vascas a través de la colaboración universidad-empresa

Iriarte, Ion; Justel Lozano, Daniel; Val, Ester; Gonzalez Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016)

Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry

Iriarte, Ion; Justel Lozano, Daniel; Alberdi Álvaro, Alazne; Urrutia Bea, Elisabeth (Taylor & Francis, 2017)

Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ...