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Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics
(The Design Society, 2018)
Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ...
Closing the Brand Gap through innovation and design
(Elsevier B.V., 2016)
Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...
Personas for policy-making and healthcare design
(University of Zagreb, 2018)
The tool Personas has been used by different research teams to represent diversity among elderly people. This tool has been widely used in the discipline of product and service design and in recent years has spread to other ...
Opportunities and incentives for Remanufacturing in the Basque Country
(Elsevier B.V., 2018)
Remanufacturing is a business model that helps the development of the circular economy. There are numerous successful examples of remanufactured products in different industrial sectors of Europe and US. Obtaining the ...
La contribución del diseño de servicios a la servitización de la industria manufacturera
(Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2016)
La globalización, la mayor eficiencia en los costes de producción, la introducción de las tecnologías de la información en los procesos de manufactura y la saturación de los mercados entre otros factores obligan a las ...
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
(Routledge, 2019)
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry
(Routledge, 2019)
This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...
A Framework For Product Design Based On Semantic Attribution Process
(Taylor & Francis, 2017)
Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ...
Hacia un modelo cuantitativo de PersonasTowards a model of quantitative personas
(AEIPRO, 2018)
La herramienta Personas es una herramienta extendida en el mundo del diseño de producto y el diseño web. En los últimos años nuevas disciplinas como el diseño de servicios y el diseño estratégico han hecho que las herramientas ...