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    • To Be or Not to Be the Servitization Dilemma and the Role of Design 

      Iriarte Azpiazu, Ion; Alberdi Álvaro, Alazne; Anaya Rodríguez, Maite; Mazmela Echave, Maitane (Routledge, 2019)
      This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...