Listar por autor "c10c86ad8fc529916730c92298568b80"
Mostrando ítems 1-12 de 12
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Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics
Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (The Design Society, 2018)Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ... -
BRANDUX: Metodología de evaluación para la mejora de la consistencia de marca, aproximación estética al diseño de touchpoints
Gonzalez Ochoantesana, Itsaso (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2019)The brand is a strategic asset capable of generating emotional bonds with its customers and positively influences their behaviors and thoughts. To do this, brand values need to be properly embedded in all touchpoints ... -
Closing the Brand Gap through innovation and design
Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion (Elsevier B.V., 2016)Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ... -
A Design Thinking approach to introduce entrepreneurship education in European school curricula
Val, Ester; Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Beitia, Amaia; Lasa, Ganix; Elkoro De Tena, Maite (Taylor & Francis, 2017)Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ... -
A Framework For Product Design Based On Semantic Attribution Process
Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Justel Lozano, Daniel; Val, Ester (Taylor & Francis, 2017)Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ... -
How can Design Thinking promote entrepreneurship in young people?
Val, Ester; Gonzalez Ochoantesana, Itsaso; Lauroba, Nagore; Beitia, Amaia (Routledge, 2019)Design Thinking has the potential to promote entrepreneurial competencies in European schools. This paper presents an Educational Programme based on Design Thinking and its empirical application in the curricula in four ... -
The importance of a human-centered approach in public participation to develop citizen-oriented smart neighborhoods
Landa, Idoia; Gonzalez Ochoantesana, Itsaso; Anaya Rodríguez, Maite (AEIPRO, 2023)In order to be truly citizen-oriented, a smart city must be constantly looking for ways to meet the needs of its citizens, highlighting their value as urban solution developers. In order to truly meet the needs of citizens, ... -
The influence of adapted interactive environments in current industrial interfaces aceptance
Mazmela Etxabe, Maitane; Lasa, Ganix; Aranburu, Erik; Gonzalez Ochoantesana, Itsaso; Val, Ester (AEIPRO, 2018)User experience is a growing field of research, which in recent years has gained considerable interest. During the last two decades, various models have been proposed to understand why users accept technologies ... -
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (Routledge, 2019)Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ... -
Next generation of tools for industry to evaluate the user emotional perception: the biometric-based multimethod tools
Lasa, Ganix; Justel Lozano, Daniel; Gonzalez Ochoantesana, Itsaso; Iriarte, Ion (Taylor & Francis, 2017) -
Service design for servilization. University-business collaboration case studies in Basque manufacturing companies
Iriarte, Ion; Justel Lozano, Daniel; Val, Ester; Gonzalez Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016) -
Uxer: Nueva herramienta para la evaluación heurística de la experiencia en entornos interactivos y digitales
Lasa, Ganix; Gonzalez Ochoantesana, Itsaso; Reguera-Bakhache, Daniel; Etxebeste, Unai (AEIPRO, 2017)The digital interfaces have become the spaces that more interactive flows are generated between products/services and people. The latest proposals allow us to control an entire building, a production facility or execute ...
