Listar por autor "a5fc7a2c8b78a8fb8210084efd360a8c"
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Co-creation for service portfolio reconfiguration in digital servitization
Iriarte, Ion; Legarda, Iker; Atxa Gamboa, Ariane (OmniaScience, 2024)Value proposition design in digital servitization requires alternative design approaches to avoid what is known in servitization literature as the “service paradox,” where significant efforts in expanding the service ... -
Diseño como habilitador para el cambio: modelo para la medición del impacto del diseño en empresas de servicios
Legarda, Iker; Iriarte, Ion; Olarte Rodríguez, Raquel; Uranga Izaguirre, Maitane; Justel Lozano, Daniel (AEIPRO, 2021)Design is a human centred creative approach that transforms and improves organizational capabilities for innovation and strategic decision-making. The aim of this research is to identify the impact of design, in particular ... -
Liminal Spaces and Human-Centred Design (HCD) for Resilient Business Models
Atxa Gamboa, Ariane; Iriarte, Ion; Legarda, Iker (Mondragon Unibertsitatea, 2024) -
A Model for Measuring and Managing the Impact of Design on the Organization: Insights from Four Companies
Legarda, Iker; Iriarte, Ion; Justel Lozano, Daniel (MDPI, 2021)Increasing numbers of companies are looking to embed design as a strategic capability to meet today’s business and social challenges. However, integrating design in an organization is a challenge, due to the scarcity of ... -
Non-Expert Trust in AI: PRISMA checklist and flow diagram
Wright, Laura; Legarda, Iker; Lasa, Ganix; Escallada Lopez, Oscar (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2026) -
Service design for digital servitization: Facilitating manufacturers' advanced services value proposition design in the context of Industry 4.0
Iriarte, Ion; Nguyen Ngoc, Hien; Legarda, Iker; Uranga Izaguirre, Maitane; Nazabal, Maite; Atxa Gamboa, Ariane (Elsevier, 2023)Industry 4.0 provides increasing opportunities for manufacturing companies in servitization, which has led to the emergence of digital servitization. Several single case studies have suggested service design as a means to ... -
Systematic Literature Review Data on End‑User Trust and Explainability in AI Systems
Wright, Laura; Legarda, Iker; Lasa, Ganix; Escallada Lopez, Oscar (2026)
