Browsing by Author "39e65d7be8e4f6191e32fd7d759bb15e"
Now showing items 1-20 of 34
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Addressing the Patient Experience through Human-Centred Design: A Scoping Review
Garcia-Lopez, Maitane; Val, Ester; Iriarte, Ion; Gonzalez-de-Heredia, Arantxa (Ubiquity Press, 2023) -
Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics
Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion; Lasa, Ganix (The Design Society, 2018)Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ... -
Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry
Gonzalez-de-Heredia, Arantxa; Justel Lozano, Daniel; Iriarte, Ion; Beitia, Amaia (Routledge, 2019)This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ... -
Beyond customer satisfaction. Supporting organisational change through Service Design. A case study in the insurance industry
Iriarte, Ion; Justel Lozano, Daniel; Alberdi Álvaro, Alazne; Urrutia Bea, Elisabeth (Taylor & Francis, 2017)Insurance companies are in the midst of massive disruptive change occurring as a result of new consumption models and technologies. Companies unable to keep up with the rapid pace of change run the risk of disappearing. ... -
Closing the Brand Gap through innovation and design
Gonzalez Ochoantesana, Itsaso; Val, Ester; Justel Lozano, Daniel; Iriarte, Ion (Elsevier B.V., 2016)Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ... -
Creatividad. Proceso creativo. 01.El cerebro y la creatividad. Presentación
Mondragon Goi Eskola Politeknikoa (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2024) -
Creatividad. Proceso creativo. 02.Principios básicos. Presentación
Mondragon Goi Eskola Politeknikoa (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2024) -
Datasets of skills-rating questionnaires for advanced service design through expert knowledge elicitation
Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion; Atxa Gamboa, Ariane (Springer Nature, 2022)This article presents a dataset of service design skills which service design experts value as important requirements for design team members. Purposive sampling and a chain referral approach were used to recruit appropriate ... -
Desarrollo de relaciones interempresariales de colaboración: el caso de una empresa de componentes de automoción
Anaya Rodríguez, Maite; Morales-López, Nekane; Martínez Chávez, Mariangélica; Iriarte, Ion; Mazmela Etxabe, Maitane (AEIPRO, 2019)The competitiveness of companies depends to a large extent on the ability to respond to the needs of their customers. These needs are increasingly demanding and complex to resolve, translating to the rest of the agents in ... -
A Design Thinking approach to introduce entrepreneurship education in European school curricula
Val, Ester; Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Beitia, Amaia; Lasa, Ganix; Elkoro De Tena, Maite (Taylor & Francis, 2017)Design Thinking is visualized as the central strategy to promote entrepreneurial skills in European schools. Europe needs future generations to be more entrepreneurial in their attitudes to achieve a strong position in the ... -
Diagnosis and new challenges on design. The case of Mondragon Corporation's industry area
Iriarte, Ion; Justel Lozano, Daniel (Elsevier Ltd, 2015)La integración del diseño en los procesos de innovación conlleva una mejora de la competitividad. No obstante, investigaciones a nivel estatal indican que en la industria predomina todavía una visión estético-funcional del ... -
Diseño como habilitador para el cambio: modelo para la medición del impacto del diseño en empresas de servicios
Legarda, Iker; Iriarte, Ion; Olarte Rodríguez, Raquel; Uranga Izaguirre, Maitane; Justel Lozano, Daniel (AEIPRO, 2021)Design is a human centred creative approach that transforms and improves organizational capabilities for innovation and strategic decision-making. The aim of this research is to identify the impact of design, in particular ... -
A Framework For Product Design Based On Semantic Attribution Process
Gonzalez Ochoantesana, Itsaso; Iriarte, Ion; Justel Lozano, Daniel; Val, Ester (Taylor & Francis, 2017)Existing brands already have certain products that generate a particular experience in customer minds. Every time a customer’s interacts with of brand’s products and related touchpoints, the customer form an idea about the ... -
Gaining patient experience insights: An integrated and multi-levelled framework of information
Garcia-Lopez, Maitane; Val, Ester; Iriarte, Ion; Olarte Rodríguez, Raquel (Academy for Design Innovation Management (ADIM), 2019)Taking patient experience as a basis, this paper introduces a theoretical framework, to capture insights leading to new technological healthcare solutions. Targeting a recently diagnosed type 1 diabetes ... -
Hacia un modelo cuantitativo de Personas
González de Heredia López de Sabando, Arantxa; Justel Lozano, Daniel; Iriarte, Ion; Beitia, Amaia (AEIPRO, 2018)La herramienta Personas es una herramienta extendida en el mundo del diseño de producto y el diseño web. En los últimos años nuevas disciplinas como el diseño de servicios y el diseño estratégico han hecho que las herramientas ... -
Human-centered design for advanced services: A multidimensional design methodology
Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion; Atxa Gamboa, Ariane (Elsevier, 2022)Advanced services have caught the attention of industries and academics as a way to exploit new customer value propositions. However, the existing design methodologies for advanced services are limited to partially addressing ... -
Human-Centred Design in the context of Servitization in Industry 4.0: A Collaborative Approach
Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion (2021)The competitiveness of the business today will depend on empowering hu-man intelligence and creativity, capturing and capitalizing on available infor-mation and knowledge for the total product and service lifecycle. To ... -
Human‑centred design in industry 4.0: case study review and opportunities for future research
Nguyen Ngoc, Hien; Lasa, Ganix; Iriarte, Ion (Springer, 2021)The transition to industry 4.0 has impacted factories, but it also afects the entire value chain. In this sense, human-centred factors play a core role in transitioning to sustainable manufacturing processes and consumption. ... -
Integrando las dimensiones de la experiencia de paciente en proyectos de diseño centrado en las personas
Garcia-Lopez, Maitane; González de Heredia López de Sabando, Arantxa; Val, Ester; Iriarte, Ion (AEIPRO, 2020)Diversas investigaciones apuntan que una eXperiencia de Paciente (PX) positiva mejora los resultados de salud y la rentabilidad de los centros médicos. Uno de los enfoques utilizados para mejorar la PX es el diseño centrado ... -
La contribución del diseño de servicios a la servitización de la industria manufacturera
Iriarte, Ion (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2016)La globalización, la mayor eficiencia en los costes de producción, la introducción de las tecnologías de la información en los procesos de manufactura y la saturación de los mercados entre otros factores obligan a las ...
