Zerrendatu Doktore-tesiak honen arabera: egilea "3ee17f4d2343dfd208b2ba2cff551b8b"
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BRANDUX: Metodología de evaluación para la mejora de la consistencia de marca, aproximación estética al diseño de touchpoints
Gonzalez Ochoantesana, Itsaso (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2019)The brand is a strategic asset capable of generating emotional bonds with its customers and positively influences their behaviors and thoughts. To do this, brand values need to be properly embedded in all touchpoints ... -
Circularity and life cycle environmental assessment of batteries for electric vehicles
Picatoste, Aitor (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2024)Battery electric vehicles (EV) are being promoted worldwide as a sustainable alternative to petrol fuelled vehicles. At least 30 million EV are forecast to be operational in the European Union by 2030. Although EVs generate ... -
Desarrollo de herramientas para el diseño accesible. Caso de interfaces de electrodomésticos
Beitia, Amaia (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2022)The ageing of the population is a reality. Along with this ageing, the prevalence of disability and diversity in the population is increasing. The World Health Organisation estimates that there are more than one billion ... -
Estrategias de modelado para crear modelos 3D de calidad en sistemas CAD asociativos paramétricos
Aranburu, Aritz (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2023)Modern industrial companies operate in environments characterized by fierce competition and demand for shorter development cycles and customizable products. In this context, concurrent and iterative product design and ... -
Eyeface : nueva herramienta de evaluación de ideas conceptuales para productos y servicios basados en la experiencia de usuario
Lasa, Ganix (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2015)More and more companies are adding experience design into the development process of its financial offer and developing new products and services based on the user’s emotions and motivations. Because of the high ... -
Inclusive experience design: una metodología de diseño de experiencias basada en las capacidades
Retegi Uria, Aiur (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2015)Technology and society are evolving towards a completely new paradigm of industrial production. In this new paradigm, products and services alone are not enough to keep being significant. Many companies like BMW, Philips, ... -
Integración de aspectos de envejecimiento en la metodología de innovación centrada en las personas del DBZ
Gonzalez-de-Heredia, Arantxa (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2022)The ageing of the population is one of the most important challenges facing today's society worldwide. The challenge of demographic change affects all areas of life and the fact that in a few years' time the population ... -
La contribución del diseño de servicios a la servitización de la industria manufacturera
Iriarte, Ion (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2016)La globalización, la mayor eficiencia en los costes de producción, la introducción de las tecnologías de la información en los procesos de manufactura y la saturación de los mercados entre otros factores obligan a las ...
