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To Be or Not to Be the Servitization Dilemma and the Role of Design
This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry
This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...