• Business model innovation through industry 4.0: a review 

      Ibarra, Dorleta; Ganzarain, Jaione; Igartua, Juan Ignacio (Elsevier B.V., 2018)
      The following article presents a brief literature review conducted to extend our knowledge about how Industry 4.0 affects business models and to identify business model innovations derived in consequence. Based on the ...
    • Testing successful Business Model using System Dynamics 

      Ganzarain, Jaione; Ruiz Amurrio, Maria; Igartua, Juan Ignacio (Universitat Politècnica de València, 2019)
      In our increasingly globalised economy, managing continuous change whilst remaining competitive and dynamic has become a central issue for firms in the industrial sector. One of the elements for obtaining this competitiveness ...