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dc.contributor.authorIriarte Azpiazu, Ion
dc.contributor.authorAlberdi Álvaro, Alazne
dc.contributor.authorAnaya Rodríguez, Maite
dc.contributor.authorMazmela Echave, Maitane
dc.contributor.otherHoveskog, Maya
dc.date.accessioned2020-03-27T12:12:58Z
dc.date.available2020-03-27T12:12:58Z
dc.date.issued2019
dc.identifier.issn1756-3062 Onlineen
dc.identifier.otherhttps://katalogoa.mondragon.edu/janium-bin/janium_login_opac.pl?find&ficha_no=151905en
dc.identifier.urihttp://hdl.handle.net/20.500.11984/1608
dc.description.abstractThis article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe the journey of a company which undertook service dilution and used human-centred design to create a new product-oriented value proposition. The study adopted a research through design approach in conjunction with a single case study of an engineering and manufacturing services provider that recently initiated a service dilution process. Within the framework of university-business collaboration, a design project was developed. The main insights of the study pertain to the role of human-centred design as a way of learning and surpassing the pure exploitation of existing capabilities during the service dilution process. Learning by design is also seen as a potential alternative learning process that fuels exploration during the service dilution process.en
dc.description.sponsorshipDiputación Foral de Gipuzkoaes
dc.language.isoengen
dc.publisherRoutledgeen
dc.rights© by the authorsen
dc.subjectbusiness model innovationen
dc.subjectvalue propositionen
dc.subjectdeservitizationen
dc.subjectlearningen
dc.subjecthuman-centred designen
dc.titleTo Be or Not to Be the Servitization Dilemma and the Role of Designen
dc.typeinfo:eu-repo/semantics/articleen
dcterms.accessRightsinfo:eu-repo/semantics/openAccessen
dcterms.sourceThe Design Journalen
dc.description.versioninfo:eu-repo/semantics/publishedVersionen
local.contributor.groupInnovación en diseño industriales
local.description.peerreviewedtrueen
local.identifier.doihttps://doi.org/10.1080/14606925.2019.1595849en
local.relation.projectIDDFG/Programa para promover el fortalecimiento competitivo, la sostenibilidad y la colaboración del tejido empresarial de Gipuzkoa Lehiakortasuna Indartzea ERAGILP2018//Diseño de Servicios para las Industrias de bienes de Equipo de Gipuzkoa/IND-SERVDESen
local.rights.publicationfeeAPC
local.rights.publicationfeeamount2495 EUR
local.contributor.otherinstitutionHalmstad Universityes
local.source.detailsVol. 22. Sup. 1. Pp. 37-49, 2019eu_ES


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