Now showing items 1-4 of 4

    • Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry 

      González-de-Heredia, Arantxa; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Beitia Amondarain, Amaia (Routledge, 2019)
      This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...
    • How can Design Thinking promote entrepreneurship in young people? 

      Val Jauregi, Esther; González Ochoantesana, Itsaso; Lauroba Izagirre, Nagore; Beitia Amondarain, Amaia (Routledge, 2019)
      Design Thinking has the potential to promote entrepreneurial competencies in European schools. This paper presents an Educational Programme based on Design Thinking and its empirical application in the curricula in four ...
    • A New Method to Evaluate Good Design for Brand Recognition in the Digital World 

      González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Lasa Erle, Ganix (Routledge, 2019)
      Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
    • To Be or Not to Be the Servitization Dilemma and the Role of Design 

      Iriarte Azpiazu, Ion; Alberdi Álvaro, Alazne; Anaya Rodríguez, Maite; Mazmela Echave, Maitane (Routledge, 2019)
      This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...