Browsing by Author "Val Jauregi, Esther"
Now showing items 1-9 of 9
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Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics
González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Lasa Erle, Ganix (The Design Society, 2018)Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ... -
Clasificación de las herramientas de diseño centrado en las personas para proyectos socio-sanitarios
García López, Maitane; Val Jauregi, Esther; Olarte Rodríguez, Raquel; González Zubiaurre, Marina (AEIPRO, 2019)Las herramientas de diseño centrado en las personas nos ayudan a entender mejor al usuario que estamos analizando y así, poder dar soluciones pensadas en el usuario para problemas reales. En el contexto ... -
Closing the Brand Gap through innovation and design
González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion (Elsevier B.V., 2016)Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ... -
Gaining patient experience insights: An integrated and multi-levelled framework of information
García López, Maitane; Val Jauregi, Esther; Iriarte Azpiazu, Ion; Olarte Rodríguez, Raquel (Academy for Design Innovation Management (ADIM), 2019)Taking patient experience as a basis, this paper introduces a theoretical framework, to capture insights leading to new technological healthcare solutions. Targeting a recently diagnosed type 1 diabetes ... -
How can Design Thinking promote entrepreneurship in young people?
Val Jauregi, Esther; González Ochoantesana, Itsaso; Lauroba Izagirre, Nagore; Beitia Amondarain, Amaia (Routledge, 2019)Design Thinking has the potential to promote entrepreneurial competencies in European schools. This paper presents an Educational Programme based on Design Thinking and its empirical application in the curricula in four ... -
The influence of adapted interactive environments in current industrial interfaces aceptance
Mazmela Echave, Maitane; Lasa Erle, Ganix; Aranburu Zabalo, Erik; González Ochoantesana, Itsaso; Val Jauregi, Esther (AEIPRO, 2018)User experience is a growing field of research, which in recent years has gained considerable interest. During the last two decades, various models have been proposed to understand why users accept technologies ... -
Integrando las dimensiones de la experiencia de paciente en proyectos de diseño centrado en las personas
García López, Maitane; González de Heredia López de Sabando, Arantxa; Val Jauregi, Esther; Iriarte Azpiazu, Ion (AEIPRO, 2020)Diversas investigaciones apuntan que una eXperiencia de Paciente (PX) positiva mejora los resultados de salud y la rentabilidad de los centros médicos. Uno de los enfoques utilizados para mejorar la PX es el diseño centrado ... -
A New Method to Evaluate Good Design for Brand Recognition in the Digital World
González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Lasa Erle, Ganix (Routledge, 2019)Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ... -
Service design for servilization. University-business collaboration case studies in Basque manufacturing companies
Iriarte Azpiazu, Ion; Justel Lozano, Daniel; Val Jauregi, Esther; González Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016)
