Now showing items 1-12 of 12

    • Aesthetic interaction consistency: exploring the foundation for static and dynamic aesthetics 

      González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Lasa Erle, Ganix (The Design Society, 2018)
      Aesthetics is a powerful means for creating consistency across a product range. During the design process consistency is subject to risk. The existing tools do not integrate static as well as dynamic approaches. This paper ...
    • Analysis of the pilot survey INKLUGI about aging and disabilities to promote Inclusive Design in industry 

      González-de-Heredia, Arantxa; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Beitia Amondarain, Amaia (Routledge, 2019)
      This study is part of the project INKLUGI. The main objective of the project is to create new tools that help to introduce Inclusive Design methods in the industry of the region of Gipuzkoa. To make companies understand ...
    • Closing the Brand Gap through innovation and design 

      González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion (Elsevier B.V., 2016)
      Existing brands already have certain products and services that generate a particular experience in the mindof custome.However, distortions exist between what the brands what to communicate and ...
    • Gaining patient experience insights: An integrated and multi-levelled framework of information 

      García López, Maitane; Val Jauregi, Esther; Iriarte Azpiazu, Ion; Olarte Rodríguez, Raquel (Academy for Design Innovation Management (ADIM), 2019)
      Taking patient experience as a basis, this paper introduces a theoretical framework, to capture insights leading to new technological healthcare solutions. Targeting a recently diagnosed type 1 diabetes ...
    • Hacia un modelo cuantitativo de Personas 

      González de Heredia López de Sabando, Arantxa; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Beitia Amondarain, Amaia (AEIPRO, 2018)
      La herramienta Personas es una herramienta extendida en el mundo del diseño de producto y el diseño web. En los últimos años nuevas disciplinas como el diseño de servicios y el diseño estratégico han hecho que las herramientas ...
    • Integrando las dimensiones de la experiencia de paciente en proyectos de diseño centrado en las personas 

      García López, Maitane; González de Heredia López de Sabando, Arantxa; Val Jauregi, Esther; Iriarte Azpiazu, Ion (AEIPRO, 2020)
      Diversas investigaciones apuntan que una eXperiencia de Paciente (PX) positiva mejora los resultados de salud y la rentabilidad de los centros médicos. Uno de los enfoques utilizados para mejorar la PX es el diseño centrado ...
    • La contribución del diseño de servicios a la servitización de la industria manufacturera 

      Iriarte Azpiazu, Ion (Mondragon Unibertsitatea. Goi Eskola Politeknikoa, 2016)
      La globalización, la mayor eficiencia en los costes de producción, la introducción de las tecnologías de la información en los procesos de manufactura y la saturación de los mercados entre otros factores obligan a las ...
    • A New Method to Evaluate Good Design for Brand Recognition in the Digital World 

      González Ochoantesana, Itsaso; Val Jauregi, Esther; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Lasa Erle, Ganix (Routledge, 2019)
      Visual aesthetics has become a crucial element in strengthening brand experience. In the digital era, however, designers need to approach aesthetics from a holistic standpoint where both traditional and more modern ...
    • Opportunities and incentives for Remanufacturing in the Basque Country 

      Eguren Egiguren, José Alberto; Justel Lozano, Daniel; Iriarte Azpiazu, Ion; Esnaola Arruti, Aritz (Elsevier B.V., 2018)
      Remanufacturing is a business model that helps the development of the circular economy. There are numerous successful examples of remanufactured products in different industrial sectors of Europe and US. Obtaining the ...
    • Personas for policy-making and healthcare design 

      González de Heredia López de Sabando, Arantxa; Justel Lozano, Daniel; Iriarte Azpiazu, Ion (University of Zagreb, 2018)
      The tool Personas has been used by different research teams to represent diversity among elderly people. This tool has been widely used in the discipline of product and service design and in recent years has spread to other ...
    • Service design for servilization. University-business collaboration case studies in Basque manufacturing companies 

      Iriarte Azpiazu, Ion; Justel Lozano, Daniel; Val Jauregi, Esther; González Ochoantesana, Itsaso; Alberdi Álvaro, Alazne (Portal Universia, S.A., 2016)
    • To Be or Not to Be the Servitization Dilemma and the Role of Design 

      Iriarte Azpiazu, Ion; Alberdi Álvaro, Alazne; Anaya Rodríguez, Maite; Mazmela Echave, Maitane (Routledge, 2019)
      This article seeks to answer the question of how value proposition is created using a human-centred approach in the context of deservitization, in general, and service dilution, in particular. The article aims to describe ...